Our Work
Work Designed to Accomplish Something.
We measure a successful project by more than its appearance.
Did it clarify the message? Did it improve the customer journey? Did it reduce unnecessary work? Did it support the sales team? Did it make training more consistent? Did it create a stronger business asset?
Project Stories
The Business Thinking Behind the Work
Explore selected iStarFlow projects. Where formal performance results are not yet approved for publication, we share the problem and the approach rather than unsupported claims.
Professional Services
Reporting that replaced the weekly status meeting
- The challenge
- Operational data lived in four separate tools and leadership only saw it once a week, secondhand. Every status meeting started with reconciling numbers instead of making decisions.
- What we built
- A management dashboard connected to intake forms, project data, and follow-up activity, refreshed automatically on a schedule and permissioned by role.
- Strategy
- Dashboards
- Integrations
- Automation
Manufacturing
Animation for a process nobody could see
- The challenge
- The sales team was explaining an internal process that could not be filmed or demonstrated on site, so every prospect heard a slightly different version of it.
- What we built
- A scripted, storyboarded animated explainer plus short cut-downs for sales email, trade show loops, and social use.
- Scriptwriting
- Storyboarding
- Animation
- Sales Enablement
Home Services
From scattered inquiries to a routed pipeline
- The challenge
- Leads arrived by form, phone, and email with no consistent capture point or follow-up path, and the first response often took more than a day.
- What we built
- A connected lead capture, qualification, routing, and automated follow-up workflow tied into the CRM, with escalation rules for unanswered inquiries.
- Lead Generation
- Automation
- CRM
- Reporting
Financial Services
A public site and a client portal built as one system
- The challenge
- The marketing site and the client login lived in unrelated systems, so onboarding meant re-entering the same information twice and emailing documents back and forth.
- What we built
- A rebuilt public site with a connected client area for onboarding, document exchange, and status visibility, sharing one record from first inquiry onward.
- Strategy
- Web Development
- UX Design
- Integrations
Field Services
Institutional knowledge turned into a training library
- The challenge
- Onboarding depended on whichever senior technician was available, so new hires received meaningfully different training depending on when they started.
- What we built
- A role-based digital training library with short modules, knowledge checks, and manager-facing completion tracking.
- Training Design
- Animation
- Web Development
- Reporting
Distribution
An assisted quoting workflow for a catalog nobody could memorize
- The challenge
- Quoting required cross-referencing a large catalog, customer-specific pricing, and past orders, and only a few people could do it confidently.
- What we built
- An assisted quoting workflow that assembles a draft from catalog data, customer pricing rules, and order history, then routes it for human approval.
- AI
- Automation
- Data Modeling
- Process Design
How We Document Projects
Every Case Study Answers the Same Questions
- Client
- Industry
- The challenge
- The business objective
- What iStarFlow built
- Capabilities used
- The result
- Client perspective
- Project gallery
- Related services
Want work like this for your business?
Tell us the objective and we will outline a practical path to it.